Why a standfirst is the most important part of your page?
The power of the standfirst: 4 reasons to focus on your snippets. Call it a standfirst, intro, H2, summary, blurb, whatever you like. Fact remains, when it comes to digital copywriting, this short paragraph is your best friend. Your headline might be what grabs a reader’s attention, but it’s your standfirst that’s got to deliver. [...]
What technology can do for a startup
New statistics from the government-sponsored, StartUpBritain, has revealed that in 2012 a total of 484,224 new businesses opened their doors to begin trading. While some might blanche at the idea of launching a new enterprise in the current financial landscape, entrepreneurs would argue that it is precisely because of the financial downturn that startups are [...]







